The following details need to be noted in the design of pet food packaging bags.
Accurate Information Transmission
Product Information: Clearly mark the name, ingredients, content, applicable pet types, age stages, feeding guidelines, etc. of the pet food, enabling consumers to quickly understand whether the product is suitable for their pets.
Brand Information: Prominently display the brand name, logo, and contact information, which helps to enhance brand awareness and consumers' trust, and makes it convenient for consumers to contact the brand party when needed.
Certification Marks: If the product has passed relevant quality certifications, safety certifications, etc., the corresponding marks should be displayed in a prominent position on the packaging bag, such as ISO certification, AAFCO (Association of American Feed Control Officials) certification, etc., to increase the credibility of the product.
Consider the Needs of Pets and Their Owners
Easy to Use: Design tear-open notches or zippers, etc., to facilitate pet owners to open and reseal the packaging bag, maintain the freshness of the food, and make it convenient for multiple uses.
Safe and Non-toxic: Select environmentally friendly materials that meet food safety standards to ensure that the pet food is not contaminated and protect the health of pets. Avoid using inks containing harmful substances for printing to prevent pets from being exposed to or accidentally ingesting them, which may cause harm.
Attract Pets: Some elements that pets like can be added to the packaging bag, such as colors and shapes that pets like, or designs imitating items familiar to pets, to arouse the interest of pets.
Comply with Relevant Regulations
Standard Ingredient Labeling: According to local regulatory requirements, accurately and in detail label the food ingredients, including the names and content ratios of various raw materials, and arrange them in descending order of content.
Warning Information: If the product contains ingredients that may cause allergies in pets, or has special storage condition requirements, warning information must be clearly marked on the packaging bag to remind consumers to pay attention.
Focus on Aesthetics and Uniqueness
Color Matching: Select bright, lively colors that are in line with the positioning of pet food. For example, use representative colors related to pets. Blue is often used in pet food to represent calmness and peace of mind, and pink is used in pet snacks to reflect sweetness and cuteness. At the same time, ensure that the color matching is coordinated and can attract the attention of consumers on the shelf.
Pattern Design: Use cute and vivid pet images or scenes related to pet life, such as pictures of pets playing and eating, etc., to increase the fun and affinity of the packaging. Some unique pattern elements can also be designed according to the characteristics and advantages of the product to highlight the selling points of the product. For example, use patterns of fresh ingredients to indicate the naturalness and freshness of the food.
Unique Shape: Adopt novel bag shapes, such as stand-up pouches, irregular-shaped bags, etc., to make the product stand out on the shelf and increase the product's recognition and attractiveness.
Ensure Printing Quality
Clear and Distinguishable: The printing of text and patterns should be clear, avoiding problems such as blurriness, ghosting, and missing prints, ensuring that consumers can clearly read the information on the packaging bag.
Accurate Color: Strictly control the printing color to ensure consistency with the design draft, and avoid color deviation, which may affect the visual effect of the product and the brand image.
Durability: Select high-quality inks to make the printed content have good abrasion resistance and corrosion resistance, and prevent the printed content from fading or being damaged due to friction, moisture, etc. during transportation, storage, and sales processes.